WIXER Music Festival

Created using Adobe Photoshop and Adobe Illustrator

Campaign includes: OOH ads, Instagram ads, Poster, Wayfinding, Merch, Subway Takeover, and Desktop/Mobile site mockup

WIXER is an integrated branding project built from scratch from logo to final merchandise for an EDM music festival aimed at cat lovers of all ages. What makes the festival unique is that the music featured is created by cats themselves! Utilizing contrast between dark and light with neon like effects, WIXER event materials are sure to cat-ch that eyes of any who walk by.