In this 360-advertising campaign for Feeding America, the harrowing 40% statistic is used to convey the horrors of food waste. This project uses retro horror visuals and haunting copy to convey the grave misfortune that befalls produce when it goes to waste. Textures and halftones along with dark muted colors were used to enhance the retro feel. #THEFORSAKEN40 encourages food shoppers to think before they buy.