For Cat Lovers of All Ages

WIXER is a cat themed EDM festival where the music itself was created by cats using the recorded
sounds of them meowing, playing, purring, scratching and more, along with the usual EDM beats.
The cats themselves are available for adoption at a special event during the festival. WIXER mixes
festival fun and helps give cats a loving home. Utilizing contrast between dark and light with neon
like effects, WIXER event materials are sure to cat-ch the eyes of any who walk by.

This project came to life during my Integrated Branding class where the goal was to build a distinct
brand from scratch. My intention with the project was to create a unique music festival experience
aimed at a certain demographic, cat lovers.